Freelance copywriter Jesper ELM Larsen
JEL Kommunikation is a sole proprietorship company owned and operated by Jesper Elm Larsen – Freelance copywriter, journalist and instructional designer.
I have a background as cand. Mag. In Danish and cinematography and learned the communication work from scratch by working for a number of leading advertising agencies, film companies and e-learning producers.
As a freelance copywriter and journalist, I have 20+ years of experience in concept development and copywriting within a wide range of online and off-line media.
My references include a number of leading brands, ranging from IT to ice cakes and bicycles to shipping – including A.P. Møller-Mærsk, TDC, ALSO, Microsoft, Team Denmark, the Danish business Authority, Copenhagen Municipality, Hjem-IS and Hyundai. For Mærsk I have, for example, written a screenplay for a group film and storyboard for several major e-learning productions.
See the list of my references here!
I provide texts and communication solutions in both Danish and English in the following areas:
Digital/Online Media:
- Information architecture
- SEO and web text
- Scripts (film, TV, New Media)
- Newsletters and Email marketing
Read more about my solutions in the field of online media and SEO here!
E-learning:
- Instructional design
- Target group analysis – Learning needs and
- Learning outcomes
- Concept Development
- Script/Storyboard
Get more information about my competencies in e-learning here!
Print:
- Ads, brochures, sheets etc.
- Direct Marketing
- Newsletters, magazines,
- Employee Magazines etc.
- White Papers and annual reports
See more about print and offline marketing here!
PR:
- PR plans
- Research and Analysis
- Article ideas, angling and pitching
- Preparation of articles for misc. media.
See all my services within PR here!
Experience:
- Freelance copywriter, journalist, planner, instructional designer and web editor since 1992
- Communications Consultant at the Danish Business Authority (project "Better Texts" 2014-15)
- Journalist and partner in KeyPoint – Journalistic Conference Service from 2005-2009
- Freelance copywriter and journalist at Eurostyle Magazine 2006-2009
- Co-founder and freelance copywriter, instructional designer and communication manager in YMY (international e-learning project supported by Danida, IBM and Microsoft) 2000-2003
- Senior copywriter at Andersen & Blæsbjerg Reklamebureau 1989-1992