Newsletters that Kindle – and sell
A newsletter sent via email is one of the most cost effective tools to maintain the existing customers while capturing new ones. For this very reason, many leading companies have e-mail newsletters as the primary media in the marketing plan. Through a close interaction between the production of text for newsletters and Website Can I create a continuous flow that ensures you Top-of-mind awareness. With reasonable planning, the distribution of the newsletter is naturally included in the ongoing marketing activities. Editing and sending out the good and selling news for the target audience requires little extra work.
Text for newsletters plus finished production
Besides doing research, conducting interviews and writing text for newsletters, I also like to see other production and distribution. Normally I use Mailchimp Platform, which ensures you a high level of functionality with minimal costs. For example, MailChimp is easy to set up to broadcast customised newsletters to different customer segments. In addition, it offers a number of good feedback and analysis tools. The art is to build a beautiful graphic design so that the fixed template can form the starting point for the ongoing production of newsletters. It is completely up to you whether you want to edit, set up and send out the newsletters, or if I need to carry out the whole process.
Set fixed targets for your newsletters
To get the most out of the effort, it is necessary to make cash requirements for the newsletters. This may be:
- More visitors to your website
- Higher Click and Conversion rates
- Better dialogue with and knowledge about your target audience
- Increased online sales etc.
My text for the newsletters will of course be based on these objectives and help to ensure that they are achieved quickly and efficiently.
Find out more about your newsletter options
I would like to ask for an initial meeting where we can review your situation and your options. Call 29 70 63 70 -or write to freelance copywriter and journalist Jesper Elm Larsen on jel@jel.dk